Comparison

Lose It vs Noom

By Eric Parker, founder of TrueCal. Updated October 13, 2026.

Lose It! Basic includes a personal daily calorie budget and food database access at no charge. Its help center lists Lose It! Premium at $79.99 a year. Noom offers select features without a paid subscription, which may include select lessons, movement tracking and meal logging depending on location and app version.

New Lose It users who have never tried Premium can get a 7-day free trial. Noom Weight lists plans from $70 for 1 month to $209 for 12 months, before taxes or discounts. The Noom home page says a free trial is available in most cases, while its cost article lists a 7-day trial.

This page covers Noom Weight and leaves out Noom Med and every medication plan.

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Free access, logging tools and paid terms

Feature or membership	Lose It	Noom
Free version	Lose It! Basic provides a personalized daily calorie budget and food database access for free. checked October 13, 2026.	Select lessons, movement tracking and meal logging may be free, depending on location and app version. checked October 13, 2026. The coaching help article says coaching requires a paid subscription. checked October 13, 2026.
Free trial	A 7-day free Premium trial is available to new users who have not tried it before. checked October 13, 2026. The refund article says the trial automatically becomes a full subscription unless canceled before it ends. checked October 13, 2026.	The home page says that in most cases a person can start with a free trial. checked October 13, 2026. The cost article states a 7-day trial is available. checked October 13, 2026. The Terms do not guarantee a trial or promotional price and say payment follows a free trial immediately unless canceled first. checked October 13, 2026. A standard trial length in the help center is Not stated.
Food search	The Search tab looks up public database foods by keyword. checked October 13, 2026. Database access comes with Lose It! Basic. checked October 13, 2026.	The help center describes database search and manual entry through Create Food when a food is missing. checked October 13, 2026. Free or paid is Not stated.
Barcode scanning	The Membership Tiers and Pricing article includes barcode scanning among Premium additions. checked October 13, 2026. The barcode scanner article describes a move to Premium, with some free members retaining access during the transition. checked October 13, 2026. The About Lose It article lists barcode scanning in the free version. checked October 13, 2026.	The scanner article says eligible iOS and Android versions of Noom Weight support scanning with app version 12.10.0 or higher. checked October 13, 2026. Free or paid is Not stated.
Photo logging	The Snap It article says meal photos are a Premium feature and the device language must be English. checked October 13, 2026.	The help center describes AI identification of ingredients and portions from a photo, followed by review and ingredient changes. It says photo logging is available to most members in the U.S., Canada, Australia and Great Britain on the latest app version. checked October 13, 2026. Free or paid is Not stated.
Voice logging	The food logging guide calls voice search Say It. checked October 13, 2026. Membership Tiers and Pricing includes voice logging with Premium. checked October 13, 2026. The App Store description also lists AI Voice under Premium. checked October 13, 2026.	The help center describes recording a meal with the mic icon. Voice and typed meal descriptions are available to most members in the U.S., Canada, Australia and Great Britain on the latest app version. checked October 13, 2026. Free or paid is Not stated.
How foods are scored or grouped	A food rating or color system is Not stated. The food logging article identifies green check marks as Verified Foods, a marker of checked data rather than a food rating. checked October 13, 2026.	The help center describes green, yellow and orange groups based on calorie density and nutritional value. Green has the lowest calorie density, yellow is moderate and orange is highest. checked October 13, 2026.
Lessons or coaching	Courses are text lessons bought individually with a one-time payment, outside memberships. A Course price is Not stated. checked October 13, 2026. Coaching is Not stated.	The home page describes short daily lessons. checked October 13, 2026. The coaching article describes Welli AI chat and escalation to the Noom Coaches team. Not all programs include a one-on-one coach. Plans without one still have Welli, and a person with one hears from them weekly. checked October 13, 2026. Premium adds direct coach messaging and personalized meal and exercise plans for a separate charge. checked October 13, 2026.
Macro goals	Custom nutrient goals require Premium. Carbohydrate, fat and protein goals can use percentages or grams. checked October 13, 2026.	Macro Tracking covers protein, carbohydrates and fat, with preset or custom nutrient targets in most English programs and locations. Free or paid is Not stated. checked October 13, 2026.
Apple Watch	The App Store listing has an Apple Watch line under Compatibility that requires watchOS 9.0 or later. checked October 13, 2026. Using Apple Watch with Lose It calls the feature free and available only on iOS. checked October 13, 2026. Membership Tiers and Pricing places automatic smartwatch and fitness tracker syncing under Premium without an Apple Watch exception. checked October 13, 2026.	The cost article says Noom Weight syncs with Apple Watch. checked October 13, 2026. An Apple Watch app is Not stated. The App Store compatibility section has no Apple Watch line. checked October 13, 2026.
Paid plan names	The membership article names Lose It! Premium and Lose It! Lifetime. checked October 13, 2026.	Noom Weight names plans by length, from 1 month, the Monthly Plan, to 12 months, the Annual Plan. checked October 13, 2026. Premium is a separately charged add-on offered at Noom Weight signup to eligible U.S. users. checked October 13, 2026.
Paid prices	Lose It! Premium is $79.99 a year with yearly renewal. Lose It! Lifetime costs $299.99 once for free or Basic accounts, or $229.99 once for active Premium members, with permanent Premium features and no renewal fee. checked October 13, 2026. A monthly Premium price is Not stated.	Noom Weight lists $70 for 1 month, $169 for 4 months, $179 for 6 months and $209 for 12 months, before taxes or discounts. checked October 13, 2026. The Premium add-on price is Not stated. checked October 13, 2026.

The daily record in Lose It

Lose It describes itself on How It Works as a calorie counting, nutrition tracking and intermittent fasting tool. Its About article says personal details and weekly goals determine the daily calorie budget. The home page asks a person to keep calories within that budget.

How It Works sets out goal setting, food tracking, meeting the calorie budget, recording progress and reaching goals, with food, weight and activity recorded. The food logging guide places food entries in the daily Log, in the app or on the website. The budget help article says the budget gradually changes as weight losses are recorded.

The streak article describes the I'm Done Logging button and a logging streak, and asks for consistent meal and weight records. A required weigh-in frequency is Not stated.

The Lose It review covers the app in its own article. Other comparisons pair MyFitnessPal with Lose It, Cronometer with Lose It and MacroFactor with Lose It.

The daily tasks in Noom Weight

The Noom home page describes Noom Weight as a program designed by psychologists around behavior changes, daily lessons and food logging. Its diet article names three pillars, daily lessons, the three-color system and the food logger.

The Noomcoin guide says one coin a day comes from completing all assigned lessons, logging weight, and logging every meal with Finish Day tapped. The lesson guide says Today's Plan contains daily lessons with Read and Listen options. The diet article gives a choice of 5, 10 or 15 minutes a day for lessons, quizzes and simple tasks, with no longer option.

The weight tracking help page says Noom recommends daily weigh-ins. The program overview asks people to record everything they eat and try to stay within their calorie budget. The iOS meal guide says meal logging starts on Day 2 and earlier days can only be logged by paying members. The Lose Weight page lists weight logging, food and water tracking, and step counting.

There is also a Noom review, alongside comparisons of Noom and MyFitnessPal and Noom and Weight Watchers.

Food colors and verified database entries

Noom's food color help page bases green, yellow and orange labels on calorie density and nutritional value, describing calories per gram or milliliter. It describes green as least calorie-dense, yellow as moderately calorie-dense and orange as most calorie-dense.

The same page defines calorie density as calories in a serving divided by grams in that serving. For solid foods it places green below 1.0, yellow from 1.0 to 2.4 and orange above 2.4. The updated protein food color article gives targets of 50% green, 30% yellow and 20% orange.

The color help page says avoiding orange foods is not the goal. The program overview says no food is off limits. The color help page says custom meals, recipes and foods entered by a person have no colors.

A Lose It food scoring or color grouping system is Not stated. Its food logging guide says green check marks identify Verified Foods, indicating checked data rather than a food rating. The Highlights article describes daily observations from logged foods, available only to Premium members in the mobile app.

What the lesson and coach pages include

Lose It describes Courses as entirely text-based lessons inside the app. Each Course has a one-time payment and is separate from membership. Course pricing is Not stated. Lose It coaching is Not stated.

Noom lists short daily lessons on its home page. Its coaching help page describes Welli as AI chat and says the Noom Coaches team is reached through escalation from Welli. That page says a one-on-one coach is absent from some programs, which still include Welli, and says members with a coach hear from them once a week. It also restricts coaching to paid subscriptions.

The Premium help article describes a separately billed add-on with direct messaging to a one-on-one coach and personalized meal and exercise plans. It is offered at signup to eligible Noom Weight users in the U.S.. Its price is Not stated. The Lose Weight page instead says every user gets a personal coach. These pages do not agree on coach access.

The community guide says Noom Community opens on Day 10 and is led by Noom Coaches or moderated by Noom Moderators.

Finding the published price before signup

The Lose It website pages checked for this comparison showed no price without signing in. Its Lifetime page displays the words Login to View Pricing. The membership tiers help article publishes Premium and Lifetime prices without a login.

Noom shows no Noom Weight price on its home page or Lose Weight page. The home page points to other cost pages and describes starting with a quiz. The home page FAQ links an older Noom cost article, last updated June 3, 2026, which describes a trial of 7 or 14 days at a trial price the person chooses. The help center pricing list can be read without that quiz.

The Noom App Store description says plans start at $17 a month, based on an annually renewing $209 plan. Google Play uses the same $17 starting figure and $209 annual basis.

A year at the listed US dollar prices

These figures use listed US dollar prices before taxes or discounts. Each Noom renewal in the arithmetic is assumed to cost the same as the listed plan.