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MacroFactor vs Lose It

By Eric Parker, founder of TrueCal. Updated October 11, 2026.

MacroFactor builds its Coached calorie and macro target around weekly adjustments from logged food and trend weight. It has no free version, with a 7-day free trial followed by a subscription, with month to month billing at $11.99. Lose It! Basic supplies a daily calorie budget for free, while Lose It! Premium adds paid tools for $79.99 a year.

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Targets, meal entry and membership terms

Plan or featureMacroFactorLose It
Free planNo free version. checked October 11, 2026.Lose It! Basic costs $0 and includes a daily calorie budget. checked October 11, 2026.
Free trial7-day free trial. checked October 11, 2026.7-day free trial for new users who have not tried Premium before. checked October 11, 2026.
How the calorie target is set and updatedGuided questions set the first Coached program. Logged food and trend weight inform weekly adjustments. Manual programs have no assigned adjustments. checked October 11, 2026, checked October 11, 2026.Weight, height, age, sex, activity level and a chosen weekly goal inform the budget. New recorded weights change it. checked October 11, 2026, checked October 11, 2026.
Barcode scanningA barcode scanner is included. checked October 11, 2026.Scan It is moving to Premium. Some free members retain access during the change. checked October 11, 2026.
Photo or AI meal loggingMeal photos produce editable food entries through MacroFactor AI. checked October 11, 2026.Snap It photo logging requires Premium. checked October 11, 2026.
Voice loggingDescribe accepts keyboard dictation and searches common foods rather than the full branded food database. checked October 11, 2026.Say It searches food by voice. The membership article and App Store description place voice logging under Premium. checked October 11, 2026, checked October 11, 2026, checked October 11, 2026.
Macro goalsCoached, Collaborative and Manual programs offer different control over calorie and macro goals. checked October 11, 2026.Custom nutrient goals require Premium. Different macro goals for different days are unavailable. checked October 11, 2026.
Apple WatchThe Watch app displays daily calories, macros and micronutrients. checked October 11, 2026.Using Apple Watch with Lose It calls the connection a free iOS feature. Lose It! Membership Tiers and Pricing lists automatic smartwatch and fitness tracker syncing under Premium. checked October 11, 2026, checked October 11, 2026.
Paid plan namesOnly lengths are named on the product page, month to month, every 6 months and yearly. checked October 11, 2026.Lose It! Premium and Lose It! Lifetime. checked October 11, 2026.
Paid prices$11.99 monthly, $47.99 every 6 months or $71.99 yearly, in US dollars. checked October 11, 2026, checked October 11, 2026.Premium is $79.99 yearly. Lifetime is $299.99 once for Basic accounts or $229.99 once for active Premium members. Monthly Premium price is Not stated. checked October 11, 2026.

MacroFactor asks questions first and reviews the log weekly

Profile setup begins with guided questions that create a Coached program from the person's goals, needs and preferences. Coached then adjusts calories and macros week by week. Collaborative keeps weekly calorie adjustments but leaves daily calorie and macro choices to the person. Manual leaves all targets to the person, with no weekly budget assigned or adjusted by the app.

A weekly check-in proposes changes for Coached and Collaborative programs. The person chooses the check-in day and can decline the proposed update.

The expenditure estimate uses calorie intake and changes in trend weight. Recommendations respond to those records rather than how closely someone followed the previous target. The help article identifies partial nutrition tracking as a weak point.

Calorie-burn estimates from wearable devices do not enter MacroFactor's expenditure calculation or target adjustments. The MacroFactor review covers the app separately. Other pairings include MacroFactor with MyFitnessPal and MacroFactor with Cronometer.

Lose It recalculates the budget as recorded weight changes

Lose It's help center describes a starting calculation using weight, height, age and sex for basal metabolic rate, then physical activity level and the chosen weekly weight goal. The calorie budget and activity level can be adjusted.

New weight records move the calorie budget down or up with weight. Reaching the goal weight switches the app to a maintenance plan. Its macronutrient calculation article says macro goals do not automatically change with weight, even though the overall calorie budget does.

The separate Lose It review discusses its budget and memberships. The MyFitnessPal and Lose It comparison and Cronometer and Lose It comparison cover two other pairings.

The goals MacroFactor describes

MacroFactor's App Store description lists goals to lose, maintain or gain weight. Its program guide recommends Coached for most users and describes Manual as an option for people following a nutrition coach's calorie and macro recommendations.

The purpose Lose It describes

Lose It's help article says the app is designed for weight loss. It also reports that some people use it for weight gain by adjusting the calorie budget.

What the listed payments total over a year

These calculations use the listed US dollar prices.

The MacroFactor payment guide and Lose It membership cost guide cover each app's purchase terms.

TrueCal offers another way to keep a food log

TrueCal includes manual calorie logging on its free plan. Pro turns a typed description, spoken description, photo or barcode into a food log. Macros also require Pro. The TrueCal comparison directory collects more app comparisons.

Questions about payment and target changes

Can MacroFactor be used on a free plan?

MacroFactor offers a 7-day trial, but no free subscription tier.

Does Lose It publish a monthly Premium price?

Not stated. Its membership article lists Lose It! Premium at $79.99 per year.

Are MacroFactor check-in changes required?

A person can decline the weekly check-in, which prevents its calorie recommendations from being applied.

Company pages behind the details

  1. MacroFactor product and subscription details, checked October 11, 2026
  2. Lose It membership tiers and pricing, checked October 11, 2026
  3. Lose It Premium trial terms, checked October 11, 2026
  4. MacroFactor program styles, checked October 11, 2026
  5. MacroFactor expenditure calculation, checked October 11, 2026
  6. Lose It budget calculation, checked October 11, 2026
  7. Lose It budget changes, checked October 11, 2026
  8. Lose It barcode transition, checked October 11, 2026
  9. MacroFactor AI food entry, checked October 11, 2026
  10. Lose It Snap It instructions, checked October 11, 2026
  11. MacroFactor Describe instructions, checked October 11, 2026
  12. Lose It food entry instructions, checked October 11, 2026
  13. Lose It App Store description, checked October 11, 2026
  14. Lose It nutrient goals, checked October 11, 2026
  15. MacroFactor Watch nutrition overview, checked October 11, 2026
  16. Lose It Apple Watch connection, checked October 11, 2026
  17. MacroFactor App Store description, checked October 11, 2026
  18. MacroFactor check-ins and coaching, checked October 11, 2026
  19. MacroFactor wearable expenditure policy, checked October 11, 2026
  20. Lose It macronutrient calculation, checked October 11, 2026
  21. Lose It stated purpose, checked October 11, 2026
  22. TrueCal free and Pro logging, checked October 11, 2026

Checked October 11, 2026

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Costs

MacroFactor subscription details

See the payment lengths together in one guide.

Costs

Lose It membership details

Read more about the Premium and Lifetime terms.