Our story

Built for people who hate logging

TrueCal started as a personal workaround for a problem every calorie tracker shares: the logging feels harder than the eating.

It started with frustration

The founder tried every app, from barcode scanners to voice dictation, and still spent more time searching than eating. Logging became a daily chore.

The ChatGPT "aha" moment

If ChatGPT could understand whole paragraphs, why couldn't it understand food? The idea was simple: let people talk naturally and let the AI do the calorie math.

TrueCal was born

TrueCal was built first as a personal tool. Friends asked to use it. The beta grew. Now TrueCal is focused on making nutrition tracking effortless for anyone.

Our mission

Make food tracking so easy you actually do it. When logging is effortless, consistency and results follow.

Human-first design

We design around real people, not nutrition databases.

AI that earns trust

TrueCal prioritizes clarity and control so you always understand what was logged.

Progress over perfection

Consistency beats perfection. We help you track enough to learn and improve.

Join the TrueCal beta

Help us shape the future of AI-powered nutrition.