MyFitnessPal vs Lose It!
MyFitnessPal and Lose It! both list a $79.99 yearly Premium plan in the US, and both put barcode, photo, and voice logging on paid plans. Lose It! is moving barcode scanning to Premium during a transition and also sells Lifetime at $299.99 one time. MyFitnessPal adds Premium+ in some countries. Pick by whether you want a Lifetime plan or MyFitnessPal's Premium+ tier.
| Check | MyFitnessPal | Lose It! |
|---|---|---|
| Cheapest annual list price | $79.99 a year for Premium | $79.99 a year for Premium |
| Other paid plans | Premium+ exists. Live Premium page showed Premium only | Lifetime $299.99, or $229.99 for active annual Premium members |
| Free tier | Yes, search logging with ads | Basic, with a daily calorie budget and food search |
| Trial | 7 days for Premium | 7 days for new users who have not tried Premium |
| Barcode | Paid on Premium and Premium+ | Paid, with some free members keeping access during a transition |
| Photo logging | Paid Meal Scan | Paid Snap It, English only |
| Voice logging | Paid Voice Log, English only, not on web | Paid Say It, English only |
| Food database | Help center says 19 million foods and counting | Help center says 50M+ food database |
Same yearly Premium, different extras
On September 23, 2026, MyFitnessPal's live Premium page listed $19.99 a month and $79.99 a year. Lose It! help listed Premium at $79.99 a year, auto-renewing annually. Lose It! does not state a monthly Premium price on that official help article. Help also says prices vary with promotions, and that most users will receive discounted offers while using the app.
Lose It! sells Lifetime at $299.99 one time, or $229.99 for active annual Premium members, with no refunds on Lifetime. The US App Store listing shows other Lifetime SKUs at $49.99 and $59.99 that do not match the help-center Lifetime price. Treat those store SKUs as unexplained unless Lose It! says what they are.
MyFitnessPal has three named tiers, Free, Premium, and Premium+. Premium+ help names the US, UK, Canada, Ireland, New Zealand, and Australia. An April 2025 blog post listed Premium+ at $24.99 a month and $99.99 a year. The live Premium page on the check date showed Premium only, and the live help article says pricing varies by country and by plan length, with no Premium+ number.
Both apps keep photo and voice logging on paid plans. Lose It! limits Snap It and Say It to English. MyFitnessPal limits Voice Log to English. Lose It! help created March 31, 2026 says barcode scanning and nutrition label scanning are being moved to Premium, with some free members keeping access during the transition. MyFitnessPal already lists barcode scanning as Premium and Premium+.
Where TrueCal fits
TrueCal is not a MyFitnessPal clone or a Lose It! clone. AI logging comes with Pro. Manual calorie logging stays free. Eligible customers can try Pro free for 14 days in the iPhone or Android app. It works on iPhone, Android, and the web. Sources are shown. Pro includes caffeine tracking with a daily budget.
Lose It! sells a Lifetime plan. MyFitnessPal says its database has 19 million foods and counting. Lose It! says its database has 50M+ foods.
See TrueCal pricing.
Which one to pick
Pick MyFitnessPal if you want its diary, partner-app linking, and a mixed database that the company says includes both researched items and member submissions. Expect ads on free, and expect to pay for barcode, photo, and voice.
Pick Lose It! if a one-time Lifetime price matters more than a yearly sub, or if you already like its Basic calorie budget and 50M+ search. Read the barcode transition note if you still scan for free. Snap It and Say It stay Premium and English only.
Pick TrueCal if you want to log by describing the meal. AI logging comes with Pro. Calories stay available on free manual logging afterward. Run the same packaged food, homemade meal, and restaurant order through each app before you choose.
Frequently asked questions
Do MyFitnessPal and Lose It! cost the same each year?
MyFitnessPal and Lose It! both list Premium at $79.99 a year in the US. Lose It! also sells Lifetime. MyFitnessPal also names Premium+. Store SKUs and promotions can differ from those list prices.
Is Lose It! barcode scanning still free?
Lose It! help says barcode scanning and nutrition label scanning are being moved to Premium. Some free members keep access during the transition. English device language only.
What is Lose It! Lifetime?
Help lists Lifetime at $299.99 one time, or $229.99 for active annual Premium members, with no refunds. App Store Lifetime SKUs at $49.99 and $59.99 do not match that help-center price.
Who owns Lose It!?
The Lose It! site footer says FitNow, Inc., a Ziff Davis company.
Sources
- MyFitnessPal Premium page
- MyFitnessPal help on Free, Premium, and Premium+
- Lose It! membership tiers and pricing help
- Lose It! barcode scanner help
- MyFitnessPal membership pricing tiers blog post
- MyFitnessPal free version help
- Lose It! Premium help
- Lose It! Snap It help
- MyFitnessPal voice logging help
- Lose It! how to log food help
- MyFitnessPal check marked items help
- MyFitnessPal Premium+ help article
- Lose It! US App Store listing
- TrueCal features
- TrueCal how it works
- TrueCal pricing
- TrueCal llms.txt product facts
- MyFitnessPal food database accuracy help
- Lose It! how it works page
Checked September 23, 2026