TrueCal vs Lose It!

Lifetime pricing and the barcode change

Lose It! help lists Premium at $79.99 a year, renewing each year, and gives no monthly Premium price. The same article says prices shift with promotions and that most users see discounted offers inside the app. Lifetime costs $299.99 once, or $229.99 if you already pay for annual Premium, and Lifetime purchases are not refunded. The US App Store also shows Lifetime items at $49.99 and $59.99 that the help article does not explain. Lose It! Premium cost compares Lifetime with annual payments and shows where the trial is stated.

A Lose It! help article created March 31, 2026 says barcode scanning and nutrition label scanning are moving to Premium. Some free members keep access while the change rolls out, and the scanner needs English as the device language.

Snap It, Say It, and a sentence

Lose It! puts photo logging, called Snap It, and voice logging, called Say It, on Premium, and both work in English only. Its free Basic plan gives you a daily calorie budget and food search across what its help center calls a 50M+ food database. Our Lose It! review follows how that budget is set and what changes once you upgrade. Our MacroFactor vs Lose It! comparison sets that free budget beside a paid app that adjusts its target each week.

TrueCal has one input for the whole meal. Type or say something like a turkey sandwich, chips, and a diet soda, and TrueCal estimates each part with its source. Photo and barcode logging sit in Pro next to it. TrueCal sells Pro by the month or the year and has no lifetime plan.

Where TrueCal fits

TrueCal suits people who want to log a full meal in one go rather than item by item. Manual calorie logging is free. For eligible customers, the 7-day Pro trial runs in the iPhone or Android app, and the store charges when it ends unless you cancel. TrueCal works on iPhone, Android, and the web.

See how TrueCal works, TrueCal features, and TrueCal pricing.

Which one to pick

If you want to pay once

Pick Lose It! if you would rather pay once than every year and $299.99 for Lifetime works for you. It also suits people who like its calorie budget and scan packaged foods, as long as you check where the barcode change leaves your account.

If you would rather describe than scan

Pick TrueCal if you prefer describing meals and a $29.99 yearly plan fits.

Frequently asked questions