TrueCal press kit

TrueCal is a calorie and macro tracker for iPhone, Android, and the web. AI logging comes with Pro. Manual calorie logging stays free.

6 months of free Pro for editors, reviewers, and creators

Editors, reviewers, and creators get 6 months of TrueCal Pro, free. To claim your 6 months, download TrueCal, sign in, then email hi@truecal.com with the email on your TrueCal account and where you write or post.

The free access includes everything in Pro, from typing, photo, barcode, and voice logging to caffeine tracking with a daily budget. No link, review, or post is required.

About TrueCal

TrueCal is a calorie and macro tracker for iPhone, Android, and the web. With Pro, you type what you ate, snap a photo, scan a barcode, or record a voice memo, and TrueCal logs the calories and macros with the source behind each number. Logging calories by hand is free.

The official TrueCal facts include product details and similarly named products.

Links

Quick facts

Platforms

TrueCal runs on iPhone, Android, and the web. Download it from the App Store, open it on the web, or get it on Google Play.

Logging

AI logging comes with Pro.

Sources

TrueCal shows the source behind every calorie and nutrition estimate, so you can check it.

Free and Pro

TrueCal Pro is $29.99 a year or $9.99 a month. Eligible customers can try Pro free for 14 days in the iPhone or Android app. The App Store or Google Play runs the trial, and you can cancel anytime up to 24 hours before it ends. Manual calorie logging stays free. Pro adds typing, photo, barcode, and voice logging, plus caffeine tracking with a daily budget.

Facts as of September 24, 2026

Screenshots

Just say what you ate
Just say what you ateiPhone, PNG, 617 KBDownload PNG
Calories you can count on
Calories you can count oniPhone, PNG, 589 KBDownload PNG
The more you log, the less you type
The more you log, the less you typeiPhone, PNG, 592 KBDownload PNG
Spend them well
Spend them welliPhone, PNG, 545 KBDownload PNG
See your weight respond
See your weight respondiPhone, PNG, 616 KBDownload PNG
Weigh in once and everything updates
Weigh in once and everything updatesiPhone, PNG, 471 KBDownload PNG

Videos

TrueCal product overviewLandscape video, 32 seconds, MP4, 2.1 MBDownload MP4
TrueCal App Store previewPortrait video, 30 seconds, MP4, 5.8 MBDownload MP4
TrueCal food logging demoPortrait video, 27 seconds, MP4, 1.3 MBDownload MP4
TrueCal goals demoPortrait video, 27 seconds, MP4, 1.0 MBDownload MP4

Brand

Download the wordmark, the wordmark on white, and the app icon.

TrueCal orange and black wordmark
TrueCal wordmark on white
TrueCal app icon
  • Tangerine#FF5406
  • Ink#1A1A1A
  • Canvas#FAFAF7
  • White#FFFFFF

Use the wordmark on light backgrounds, or the version on white when you need a solid background.

Please don't recolor, stretch, or redraw the wordmark or icon.

Download everything

6 screenshots, 4 videos, logos, the app icon, and a text file with the facts and the about paragraph.

Founder

Eric Parker founded TrueCal. He built it after years of starting and stopping food logs, because logging was the part he could never keep up with.

Read about Eric Parker, founder of TrueCal.

Contact

For press, email hi@truecal.com. For general questions, email hi@truecal.com. When you ask for free Pro, include your publication or channel and the email on your TrueCal account.

Try TrueCal

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